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British Supermoto Championship backed by Vivaldi - April 11th 2005

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    The British Supermoto Championship has today announced that Naturally Best (Vivaldi) will play a key part in building the profile of the sport in the UK as the 2005 title sponsor.

    The Championship will be referred to as the Vivaldi British Supermoto Championship and marks a further expansion for the Lincolnshire based potato concern. The Naturally Best motorsport portfolio now includes a major presence in the British Superbike and National Superstock Championships, Formula Ford and British Touring car together with the May Thundersprint Classic held in Northwich, Cheshire (all the above activities are under the Umbrella of Vivaldi Racing Ltd).

    A key element of the deal is the development of cross-marketing initiatives between Naturally Best various motorsport interests with a number of promotions planned.

    Eddie Nelson from the British Supermoto Championship said that the partnership with Naturally Best is a major boost for the series as it seeks to re-establish itself on the UK motorcycle racing scene.

    "We have seen what the Vivaldi racing team has done in British Superbikes in establishing themselves as one of the biggest and best presented teams in the paddock. The British Supermoto Championship will be working closely with Vivaldi to raise awareness of their unique potato while building the profile of the sport."

    At first glance it may appear that there is little in common with motorcycle racing and potatoes but it is the unusual nature of this link that is generating an enormous amount of interest.

    Naturally Best marketing director Mark Powell said that the British Supermoto Championship represented an ideal opportunity to continue the company's strategy of building awareness of the Vivaldi potato variety with the general public.

    "Potatoes are perceived as being fairly nondescript and in our industry they are not promoted as their own brand. We believe however that in the Vivaldi we have something unique and we want to build awareness within our core markets of just how good this potato is. For us the British Supermoto Championship represents the ideal fit and we will be working with the organisers to raise the profile of the sport and our potatoes."

    The Naturally Best company first introduced the Vivaldi Potato to the consumer in 2000 and it has become renowned for its texture and buttery taste. Quite simply 'Tasting is believing'. Its popularity has exceeded all expectations and is available in selected Sainsbury stores.