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Motorcycle Registrations Show Signs Of Market Consolidation
 
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Motorcycle Registrations Show Signs Of Market Consolidation - July 11th 2005


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    Motorcycle registration figures released by the Motor Cycle Industry Association (MCI) show that the total sales of two wheelers during June 2005 are up by 2% on June 2004.

    Adventure sport is the sector that has shown the largest growth and compared to June 2004 there has been an increase of 41%. This month the BMW R1200 GS continues to be the biggest selling bike in that category as it has been for the first six months of the year.

    The statistics for year to date confirm the growing diversity in motorcycle sales. Adventure (27%), naked (16%) and custom (10%) continue to be the three biggest growth sectors and now account for one-third of all new motorcycle registrations. This ongoing trend reinforces the view that people are looking for more from their bikes and that more riders are opting for bikes that are versatile and provide on and off-road riding opportunities.

    Motorcycling is getting safer and this is helping to make riding more appealing to more people as an everyday form of transport. Statistics released by the Government in June show that the number of motorcycle casualties has reduced by ten percent during the last year. The number seriously injured has reduced by 13 percent and the number of killed has decreased by 16 percent.

    Since the introduction of the London congestion charge there has also been an increase in the amount of motorcycle and scooter traffic in the city. During the first year motorcycle kilometres ridden within the congestion zone increased by 6% and the accidents involving motorcycles within the charging zone reduced by 20%.

    Craig Carey-Clinch MCI's Director of Public Affairs said, " Even though the weather has been variable this year, more bikes are being registered as people realise there a plenty of different types of motorcycles and a diversity of things you can use them for. Trail riding, commuting, holidays, touring, long distance over landing, leisure riding or track days are some of the activities riders of all ages, experiences and abilities.

    "The latest figures provide further evidence of market consolidation as riders are diversifying their motorcycle choice. The MCI hopes that this signals the start of a positive period for motorcycle sales at a time when government is taking motorcycling more seriously and has launched the National Motorcycle Strategy to help create an environment that enables motorcycling to grow and flourish."