Superside Announces North American Partnership & NASCAR Support Race.
Superside, the promotor of the FIM Sidecar World Championship, has
announced a strategic alliance with a North America partner, Superside
America. Superside America has been set up to provide a professional
Sidecar series for Canada and the United States.
Superside America's debut 2005 Championship takes place over a single
event next weekend on June 24th - 26th at Infineon Raceway in Sonoma,
California. And in a coup for Superside America, the race takes place in
conjunction with the NASCAR Nextel Cup Dodge/Save Mart 350 event. The
high profile race has attracted over 25 North American Sidecars who will
be competing for the Championship this weekend.
"The opportunity to grow sidecar racing in partnership with the
Superside World Championship is an excellent match. We believe the North
American market, both Canada and the United States, is ready for a
professional sidecar series." stated Thomas Haynes, Superside America
Series Director during a visit to last weekends Superside FIM Sidecar
World Championship round at Nurburgring, Germany, "What better way to
start off the Series than by partnering with a NASCAR race - the biggest
racing series in the World".
"America is a relatively untapped market for the Sidecar racing scene,
and the partnership with Superside America will help all Superside teams
achieve a wider audiance" said Ian Guy, the Superside World
Championship's TV and Media Manager.
As well as branding the Superside America Championship and expanding the
number of rounds, the North American partner has several long-term goals
including, developing long-term initiatives to grow the number of
Sidecars and clubs in North America, and collaborating on a future North
American round for the Superside FIM Sidecar World Championship.