A whirlwind promotional tour has been scheduled so that followers and supporters of last year's most talked about two-wheel journey can meet adventurer and celebrity Charley Boorman. The tour will visit a number of BMW Motorrad Great Britain dealerships and attend special events around the country.
After leaving London on two BMW Motorrad R1150 GS Adventures back in April 2004, actors and biking enthusiasts Ewan McGregor and Charley Boorman rode over 20,000 miles, across three continents and through fifteen countries. The two friends completed their global adventure in New York just over three months later.
Since then, the Long Way Round has been a star attraction on the BMW Motorrad stands at all major motorcycle shows around the country. The success of the project has been generated by a hugely popular television series screened by SKY; a best-selling hardback book; a CD soundtrack, and best-selling DVD (which has recently gone platinum).
Following a sell-out Long Way Round tour at selected BMW dealerships in December 2004, and a hugely popular appearance on the BMW stand at January's MCN London Bike Show, motorcyclists will have a second chance to meet half of the BMW biking duo - Charley Boorman. The promotion starts at the new BMW Bristol Motorrad dealership on Friday 25 February before visiting other Motorrad venues in Sunderland, Northampton and Surrey.
Each BMW Motorrad dealership evening event will include a special screening of edited highlights of Long Way Round footage; a question and answer session, and an autograph opportunity with Charley Boorman.
Charley will also appear on the BMW stand at the Dublin Motorcycle and Scooter Show, and the Scottish Motorcycle Show at the beginning of March for DVD and book signings, photograph opportunities, and much more.
Customers can call BMW's information line: 0800 777 155 or visit www.bmw-motorrad.co.uk