National Motorcycle Week 17 - 24th July is the annual campaign that demonstrates to the public, media and politicians the number of motorcyclists in the UK and at the same time it emphasises the important point that owners are from all walks of life and that riding has social, environmental and economic benefits.
This year the event theme is 'You've Thought About It - Now Do it'.
The key messages for this campaign are motorcycles and scooters mean more;
- More freedom
- More convenience
- More skills
- More action
- More opportunities
Ride to Work Day on 20th July - this is the day when all bike and scooter owners and encouraged to ride to work and if they can take a friend or colleague with them. The day will highlight that motorcycling cuts congestion, pollution, journey times and is convenient and flexible.
More information about the week, fact sheets, photos and logos and events that are taking place is on the website www.mcia.co.uk.
Motor Cycle Industry Announces Ride 2 Work Day 2005
The Motor Cycle Industry Association (MCI) has announced that this year's Ride 2 Work Day will take place on 20th July 2004.
The campaign aims to promote motorcycling and highlight the many social and environmental benefits associated with riding a motorcycle scooter or moped, not least the congestion busting and journey time-reducing potential of motorcycling in congested urban areas.
In 2005, the MCIA has adopted the same date as the American organisers of the event and expects that European counterparts who run an event will also take up this date to help demonstrate the messages more effectively.
The Association is encouraging all motorcyclists and even non-motorcyclists to participate in an activity to demonstrate to the public, press and politicians the number of people who enjoy riding motorcycles and scooters and that people from all walks of life are represented in this group who have opted to use two wheels to travel.
Ride 2 Work Day will highlight that motorcycling;
- Cuts congestion
- Cuts pollution
- Cuts journey times
- Is convenient and flexible
- Is cost-effective
Samantha Tyson-Evans Press and PR Officer said, " Ride to Work Day forms part of the MCI's annual campaign National Motorcycle Week which was established to promote the diversity of motorcycling and the fun and benefits associated with riding on a bike or scooter.
"The week will be run from the 17th - 24th July and throughout the week events will be happening across the country and the MCI will be highlighting important political and social issues related to powered two wheelers.
Craig Carey-Clinch, MCI Director of Public Affairs said, "Ride to Work Day is the opportunity for riders to run fun events for example comparing journey times with car driving colleagues. Other local activities can be organised to support Ride 2 Work Day -- including an event to show the local community how motorcycle use provides real benefits for those who ride -- which can help challenge preconceived ideas about motorcycling."
The MCI would like to hear from people who may be considering running a local event, so it can be promoted to the media.
Anyone who is interested in organising an event can find out more information on the MCIA's website www.mcia.co.uk. A free organiser's pack will be available to download from April 2004 or if you would like to register for a copy please email Samantha@mcia.co.uk.