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Former Police Chief Joins Biker Campaign Group - November 1st 2006


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    The Motorcycle Action Group (MAG) is pleased to announce that it has employed David Short, the former Chief Superintendent of Police for North Yorkshire to head up the group's political campaigns in the UK.

    MAG was looking for someone with the strategic discipline, intellect, presentational qualities to enhance MAG's credibility in political spheres. David has these skills in abundance allied to a mustard keen enthusiasm for biking and that most helpful of all qualities, he's likeable.

    For years bikers have seen themselves as underdogs who will not be listened to by politicians, a perception that MAG has always sought to change. MAG is about empowering bikers and now that many of us are of the generation that currently rules the world we intend to shape our own future as never before. The selection of David Short in part reflects the true scope of MAG's ambition.

    MAG President Ian Mutch said, "We don't want to fight society, we want to help run it. MAG is on a roll right now. MAG has never had such an intellectual, well connected and harmonious team as currently steer the organisation and we encourage all riders to support us."

    David Short, 50, retired earlier this year after 30 years in the police service. An enthusiastic and life long rider he currently owns a Ducati S4RS 1000 Monster, a Yamaha Fazer and two classic Royal Enfield's.

    In his former role David was the founder of the 'Bike Safe' motorcycle safety initiative and he was awarded the Prince Michael of Kent Road Safety award for his innovative approach to motorcycle casualty reduction. Bike Safe is now a national programme.

    David says, "I am absolutely delighted to have secured this position. It will enable me to channel all my, experience, negotiating and networking skills into something that I care passionately about. I recognise MAG-UK as an organisation which is dynamic, forward thinking and which carries real and meaningful influence with decision makers."