Thursday 25th May will see Dainese officially open its first D-Store in the UK.
Rizla British Superbike stars Shane 'Shakey' Byrne and James Haydon will be present signing autographs and answering questions fired at them by ITV's bike racing front-girl, Jane Omorogbe. Both riders will pose for photos with fans next to one of their GSX-R1000 Rizla Suzuki race bikes that will be displayed in the window of the all-new store.
The pair will also be helping to launch a range of exclusive branded team wear that sees Dainese and Rizla Suzuki forge a special partnership making it possible for fans of the team to buy quality branded motorcycle clothing that spans from street sweat right through to full one-piece team branded Dainese race leathers .
"It is with great pride that we open our first flagship Dainese D-store in the UK", explains Export Sales Director, Alessandro Zamuner. "We have such stores in many major cities round the world including Milan, Paris, Moscow, Munich and Tokyo and we believe that Manchester fits in with our strategy of identifying key locations around the world from which to showcase and sell our product."
The new store will stock cutting-edge Dainese safety product from its ski, mountain bike and comprehensive motorcycle clothing ranges.
The Italian manufacturer has won an unprecedented number of motorcycle World Championships since its founder Lino Dainese established the company in 1972.
Agostini, Spencer, Sheene, Schwantz, Fogarty and Valentino Rossi are all champions who have won and been protected by the famous devil-head logo - just as Byrne and Haydon are today.
The D-Store is situated at 1 Portland Street, Manchester, Tel: 0161 236 8948. The Rizla Suzuki stars will be at the store from 16.00hrs on Thursday 25th May.