Riders of all ages and abilities joined in the National Motorcycle Week
fun and took to two wheels to participate in events taking place across
the whole of the UK.
Dealers held open days, with ride-outs, refreshments, fund-raisers and
special offers. Bigger events took place in London and Gloucestershire
where Watsonian-Squire held an open weekend with the support of BikeSafe
who ran free assessments.
BikeSafe also got on board and offered senior industry figures an
assessment for Ride to Work Day. Honda, Suzuki, Piaggio and
Watsonian-Squire and Norman Hyde took the challenge along with staff
members from the Motor Cycle Industry Association.
Honda invited all riders at HQ to a biker's breakfast and ran a
promotional campaign in central London close to underground stations.
Manufacturers took to two-wheels as Yamaha staff took an evening ride
out down to the South coast.
A Royal Enfield sidecar outfit was taken advantage of and used by Butts
Organic brewery in Hungerford to act as a dray for delivering beer.
The campaign was supported by the rider's groups BMF and MAG. Other
associations including County Councils, such as Cambridgeshire and
Rutland, Road Safety Officers, Owners Clubs, police forces, BikeSafe
and all of the riders who got on their bikes were invaluable in making
the event a success.
Samantha Tyson-Evans MCI's Press Officer said, " This year the event has
seen widespread support from a variety of associations and individuals.
Radio 2 DJ, Johnnie Walker, got the week off to a good start with an
announcement encouraging people to get on their bikes.
"The rest of the week featured activities that focussed on some of the
key themes fun, freedom, flexibility and friendship. Safety was another
important aspect that drove some of the events and we are looking
forward to seeing an expansion in local activity next year."
