BMW Motorrad UK has exceeded its target of '5,000 registrations in 2005' having sold a record number of 5,614 new motorcycles last year, according to the latest industry figures released by the Motorcycle Industry Association.
2005 saw BMW Motorrad actively target new market segments with a lighter, faster and more powerful range of new models that have included the 163 hp K1200 R roadster as well as the radical HP2 Enduro - currently the most powerful twin-cylinder enduro machine available.
The MCN Award-winning R1200 GS (Best All-Rounder) was the first model to incorporate BMW Motorrad's 'new-generation' philosophy and has remained at the top of its Adventure Sport Segment since July 2004 - out-selling its closest rival by over 1200 units last year, to achieve 1,980 sales for the year.
Another MCN Award winner in the touring category - the R1200 RT - has firmly positioned itself as the best-selling touring bike almost as soon as it went on sale in March 2005, totalling 976 new registration figures. This sales success is all the more notable when compared to the best annual sales of its predecessor model, the R1150 RT in 1993, when just 665 registrations were recorded.
Such success has ensured BMW's motorcycle registrations are up 20.9 per cent on 2004 with an overall market share growth from 4.36 to 5.19 per cent. Commenting on the results, BMW Motorrad UK's General Manager, Adrian Roderick, said:
"To exceed our 5,000 new registration target is a fantastic end to what has been an extremely successful year for BMW Motorrad UK. 2005 has been championed for a long time as a crucial year for us. In re-evaluating all traditional areas of activity and communicating a brand new market positioning statement through the introduction of five fantastic new motorcycles, we have been successful in bringing a new focus to the industry."
And with the launch of five more models in the spring, BMW Motorrad UK is currently making plans for an even more successful year in 2006.
Customers can call BMW's information line: 0800 777 155 or visit www.bmw-motorrad.co.uk for more information.