The National Motorcycle Week (16-23rd July) survey on the 'F' factor
found that riders think 'F' is for fun.
The online poll, carried out by Tickbox.net, surveyed 3,517 people to
find out what is it that makes bikers tick and inspires them to keep
riding on two wheels and fun was top of the poll with a whopping 83% .
Freedom (79%) was identified as the second factor that represented
motorcycling, followed by flexibility (50%), fast (37%) and friendship
(34%).
Non-riders perceptions are different. They were most likely to think
that freedom (55%) represents motorcycling, followed by fast (48%), fun
(46%) and flexibility (32%).
The findings challenge stereotypes that riders are only concerned by
speed. The other benefits, such as cost-effectiveness and shorter
journey times, which creates a more flexible mode of transport are each
more highly valued.
Craig Carey- Clinch MCI's Director of Public Affairs said " Riders know
that motorcycling has more to offer than a quick blast of speed. Fun,
for riders, isn't about speed, it is about the whole experience of
freedom, pleasure and flexibility that riding offers.
"Non-riders have developed attitudes which show they think motorcycling
means 'fast' and it is important that we challenge these ideas to show
that a bike or scooter is a fun, practical, congestion-busting form of
transport."
