The Motor Cycle Industry Association (MCI) has adopted the slogan 'Have
You Got the F Factor?' for this years National Motorcycle Week 16th
-23rd July.
The slogan will help promote four key factors that express the joy of
riding a bike or scooter;
- Shop
- freedom
- flexibility
- friendship
Throughout the week events will be taking place across the UK as
dealers, companies and individuals organise a range of activities
including bikers breakfasts, open days and ride-outs.
Ride to Work Day takes place on 19th July and this is the time for all
riders to encourage their non-riding friends and colleagues to
experience the thrills of two-wheels and get them to hop on board for a
pillion ride.
Ride to Work day aims to demonstrate that people from all walks of life
use and enjoy motorcycles, mopeds and scooters and that the transport
system and environment can reap the rewards of more machines on the
road.
Craig Carey-Clinch, MCI's Director of Public Affairs said, "Motorcycles
have an integral role in the transport system and National Motorcycle
Week aims to highlight the practical aspects such as the flexibility,
convenience and cost-effectiveness of riding and at the same time
demonstrate the social dimension.
"Fun and friendship are two significant factors in bike ownership and
many people join clubs, go to events, participate in group riding, go on
holidays and tours to share the passion and freedom that attracts people
to the world of two-wheels."
Anyone who is interested in organising an event can get a FREE
Organiser's Pack and poster from the website www.mcia.co.uk. The MCIA
can also promote any events on its website, so would welcome feedback
from any organisers who can email Samantha@mcia.co.uk.
