Ducati and Shell Partnership Extended Until At Least 2008 - February 17th 2006
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Ducati Corse is proud to announce that its partnership with Shell
Advance will extend until at least 2008. The relationship will ensure
the development of tailored Shell Advance lubricant and Shell V-Power
fuel for the Ducati Corse racing teams. Shell Advance will also continue
as the first fill lubricant of every Ducati bike that leaves the
Since 1999 Ducati and Shell have won 6 World Superbike Constructors' and
4 Riders' titles which, together with the first exciting victories in
MotoGP, represent the sporting history of this successful collaboration.
Federico Minoli, President and CEO of Ducati Motor Holding S.p.A:
'Ducati has a great tradition of success. On the race track, Shell has
been a fundamental part of this success enabling our bikes to achieve
higher speeds while maintaining excellent reliability. It is for this
reason that I welcome the extension to our partnership with Shell and
the continuation of Shell Advance as the recommended lubricant for every
Ducati around the world.'
Carlo Alberto del Mastro, Shell Advance Global Brand and Sponsorship
Manager: 'Shell and Ducati have had a very successful relationship since
1999. We have made great leaps in our Shell Advance lubricant technology
as a direct result of the work we have done with Ducati Corse engineers
in World Superbikes and MotoGP. So it makes sense, both with our hearts
and our heads, to commit to Ducati as we move in to a new technical era
of motorcycle development.'
Closer to the road, the agreement means Shell will continue to lubricate
every Ducati that leaves the Bologna factory with Shell Advance and
power them through the gates with Shell fuels. The combination of
development with both the race teams and the road bike designers means
that Shell's commitment to motorcycle products will continue and every
rider around the globe will be able to get more response from their bike
using Shell Advance.