Maria Costello, the UK's fastest woman motorcycle racer, this week confirmed that Bering would become her main sponsor for the 2006-racing season. The French based motorcycle clothing company confirmed the deal at the recent Motorcycle Trade Expo Show.
Costello impressed Bering with her success during 2005 when she became the first ever female to take a podium finish at the Isle of Man. "They were very proud when I made history in 2005 and they want to see me progress further. This partnership will add even more to the Bering name," said Costello.
Olivier de Roaldes, Chairman and Managing Director, and Herve Gontier, Commercial Group Director confirmed the agreement, when they visited Bering UK during the Expo Show. The Bering brand is at the current time the most influential and important sponsor for Costello's forthcoming season. "We are very pleased to be able to offer Maria support this season as we believe in her, both in her role as PR and as a successful racer," said Olivier de Roaldes.
Costello's position as a sponsored rider will be complimented by her PR work for Bering UK and she will continue to raise the profile of the brand amongst the motorcycling community. The combination of Costello's PR skills and racing is set to be a very powerful and dynamic part of the company's marketing strategy for 2006.
"Now I have a good sponsor in place I can begin to organise my calendar and I will be able to compete in all the major road races - Isle of Man and North West 200, including debuting at the Ulster GP and Southern 100," said Costello. "I'm really pleased Bering is on board and I'm sure I can gain success for us both in 2006."
Bering UK are actively looking for new dealers, for more information about the Bering collection and Cameron luggage range contact Tim McDowell on 01280 700804 or email email@example.com www.bering.fr.
For more information about Maria Costello visit www.costelloracing.com or email firstname.lastname@example.org.