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Motorcycle Industry Targets Young Road User Safety - June 20th 2006

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    The Motor Cycle Industry's educational resource, 'LINKS - connecting Citizenship and Road User Education' which is being distributed free of charge to all secondary schools, will help teachers achieve new targets set for the Government's 'Every Child Matters' initiative. In addition to LINKS being relevant to young people today, it is a resource that can work to supplement schools efforts to integrate classroom activities into this new Government initiative.

    LINKS can be seen to 'tick the boxes' in 4 of the 5 key areas of this vital new initiative. The content can help schools to provide the support required to help children be healthy and safe. Also included are safety and lifestyle topics and discussion points that will support teacher's work with children to help them achieve an active life and develop a broader educational experience.

    The CD-Rom based resource incorporates road user education with the Key Stage 4 Citizenship syllabus and offers teachers and students the opportunity to explore issues such as Human Rights, Consumer Rights and Responsibilities and Crime, using road user education as the main focus.

    There are 12 units in the current Key Stage 4 Citizenship curriculum and LINKS is the first resource that introduces a specific theme into all units. Each unit has a section named 'Making the Link' which shows teachers how road user education fits in with the Government set topics.

    There is a teacher's guide that offers invaluable background information and ideas for further learning. Every unit has a task which is the main focus and they range from discussions, to planning an event, to role play and to writing a written report. Also included are facts, opinions, useful websites and a number of puzzles and articles of interest which help students to understand that the issues being discussed are relevant to real life.

    The product is not motorcycle specific, but it does encourage teachers to talk about mopeds, scooters and motorcycles as well as cars and other modes of transport. To ensure that motorcycles are considered we have not only included them in the lesson content but we have also provided 'Get the Message: Act Your Age'.

    This DVD was created by the MCI and is aimed at young people. It looks at issues including safety clothing and CBT. It uses an entertaining approach that the young people can relate to and there are a number of cast members aged within the target group. A comprehensive set of Teaching Notes were written to accompany the DVD and are available on the MCI website. This encourages teachers to look at issues raised in the DVD such as drink and drugs, insurance, and road safety in general. The film makes it clear that there are some very fashionable safety items for sale and that the stereotypical image of a 'safe' scooter rider is not necessarily true.

    Karen Cooke, MCI's Head of Motorcycle Safety said, " The MCI is proud of its progress in the field of youth education and road safety. The whole industry is working together to help create safer roads for everyone and ensure that young people entering the world of motorcycling are more educated than ever before." LINKS is being distributed to teachers, road safety officers, MP's, press, youth offending teams, hospital schools, council educational officers and council transport officers. Further copies are being distributed to Independent Secondary Schools. People who receive LINKS are welcome to contact MCIA for further copies as the aim is to distribute these to as many people as possible who can get road user education to young people. For further information on LINKS you can contact Jenny Luckman on 024 76250806 or email