Purchasing a new motorcycle is a significant investment yet often riders are expected to make their buying decision after just a short test ride - if the dealer in question offers one at all. In contrast, BMW Motorrad has always taken pride in the availability of its demonstrator machines and believes that the benefits of riding BMW motorcycles become more apparent with every mile spent in the saddle.
Consequently, prospective customers can now experience an entire day evaluating one of BMW Motorrad's 'new generation' machines, courtesy of a unique 'all-day test ride' promotion. Dealerships across the UK will be offering customers the chance to test three MCN Award-winning motorcycles for a day. The offer includes the R1200 RT (MCN Tourer of the Year 2005); the R1200 GS (MCN Best All-Rounder 2005), and the K1200 S (MCN Sports Tourer of the Year 2005). The all-day test ride will provide the opportunity for riders to accurately assess and fully appreciate the benefits of BMW motorcycle ownership.
Furthermore, participants of the 'all-day test ride' will be automatically entered into a prize draw to win a complete rider clothing outfit from the 2006 BMW Motorrad Rider Equipment range. The lucky winner will be kitted out in a System 5 helmet, the best selling Streetguard 2 suit, ProTouring boots and SummerRain gloves - worth £1340 in total and all courtesy of BMW Motorrad UK.
Each model offers a unique riding experience and can of course be tailored to suit specific motorcycling needs. The R1200 RT is a light, yet powerful long-distance tourer that offers superior riding comfort, unbeatable weather protection for rider and pillion, and excellent fuel economy. The R1200 GS is the ultimate go-anywhere bike, equally at home on the road or away from the beaten track. BMW's best selling machine is the latest in a long line of travel enduros that has become legendary since the 'GS' marque was first introduced over a quarter of a century ago. For those who are after a true performance machine, the 167 hp K1200 S is BMW Motorrad's most powerful production motorcycle to date, yet is surprisingly usable for everyday riding, whether it be commuting or continent crossing.
All three models include features that are unique to BMW. For example, the K1200 S and the R1200 RT feature Electronic Suspension Adjustment (ESA) - a world-first in motorcycle production that enables the rider to adjust the suspension at the touch of a button. BMW Motorrad secured another world-first with its revolutionary Duolever front suspension, which features on the K1200 S. It delivers agile handling, precise steering response and a high degree of stability compared to conventional telescopic forks.
To test ride the R1200 RT, R1200 GS or the K1200 S and qualify for the opportunity to win a comprehensive range of BMW Rider Equipment, enthusiasts can visit any BMW Motorrad dealership for more details and to register. To locate their nearest BMW dealership, riders should call 0800 777 155 or visit www.bmw-motorrad.co.uk.
Note: The promotion will run from 26 June until 31 August 2006. All-day test rides are available on weekdays only.