The Motor Cycle Industry Association (MCI) has announced that this
year's Ride 2 Work Day will take place on Wednesday 19th July 2006.
This annual, international campaign aims to promote motorcycling and
highlight the many social and environmental benefits associated with
riding a motorcycle, scooter or moped.
The Association is encouraging all motorcyclists and even
non-motorcyclists to participate in an activity to demonstrate to the
public, press and politicians the number of people who enjoy riding
motorcycles and scooters and that people from all walks of life are
represented in this group who have opted to use two wheels to travel.
Ride 2 Work Day highlights that motorcycling:-
- Cuts congestion
- Cuts pollution
- Cuts journey times
- Is convenient and flexible
- Is cost-effective
Samantha Tyson-Evans Press and PR Officer said, " Ride to Work Day
promotes the diversity of motorcycling and the many benefits associated
with riding on a bike or scooter, not least the congestion busting and
journey time-reducing potential of motorcycling in congested urban
areas.
"The week will be run from the 16th - 23rd July and throughout the week
events will be happening across the country and the MCI will be
highlighting important political and social issues related to powered
two wheelers.
"Ride to Work Day is the opportunity for riders to run fun events for
example comparing journey times with car driving colleagues. Other local
activities can be organised to support Ride 2 Work Day -- including an
event to show the local community how motorcycle use provides real
benefits for those who ride -- which can help challenge preconceived
ideas about motorcycling."
The MCI would like to hear from people who may be considering running a
local event, so it can be promoted to the media and added onto the
website.
Anyone who is interested in organising an event can find out more
information on the MCIA's website www.mcia.co.uk. A free organiser's
pack will be available to download in April or if you would like to
register for a copy please email Samantha@mcia.co.uk.
