'Kick It Up A Gear' With The Airwaves Speed League - April 3rd 2007
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In 2007 Wrigley's Airwaves will be sponsoring the Bennett's British Superbike Championship lap record or fastest lap. The title sponsors of the Airwaves Ducati British Superbike team are extending their involvement in BSB by creating the 'Airwaves Speed League'.
The Airwaves Speed League will award a bottle of champagne and two points to the rider who beats the lap record or just one point to the rider who records the fastest lap of the two races at every round this year. At the end of the season the rider with the most points will be presented with a cheque for £5,000 to be donated to his chosen charity.
Wrigley's Marketing Director Toby Baker commented on the new sponsorship saying, "We are really pleased that we are extending our involvement in British Superbikes especially by something that has a perfect alliance with the Airwaves product. Airwaves has been developed to 'Kick you up a Gear' and that is exactly what you need when you are trying to put in a fast lap during the race; whether you are leading the race or battling your way back into contention from further back. The Airwaves Speed League is a really exciting development in our sponsorship strategy and we hope that the riders in the BSB paddock get behind it and push that bit harder to try to win the £5,000 for their favourite charity."