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BMF Events go Live! - March 6th 2007

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    Following changes in its staffing arrangements, the BMF have appointed outside events specialists Live Promotions as organisers of the BMF's range of popular motorcycle events.

    Live Promotions, based in Spalding, Lincs, are the UK's leading automotive events specialists and have years of experience in outdoor events, including running Truckfest at Peterborough's East of England Showground, home of the BMF Show.

    Overall responsibility for the shows will rest with Jason Lunn, Live Promotions Events Director with support from Paul Moreton and the BMF's Assistant Events Manager, Jane Longthorn.

    BMF Chairman Anna Zee said, "It was a hard decision to make - it was not our first preference to outsource our events management but needs must. Details of the contract still have to be worked out but we believe that in doing this we have ensured that our events will go ahead this year as normal and that we have done our best to maintain the BMF's principal income stream."

    For Live Promotions, Jason Lunn said: "This is a great opportunity for us and a privilege to work with such an established brand. Admittedly, we're used to four wheels not two, but we're quick learners and we share an enthusiasm for events so working with the BMF will ensure that the BMF's excellent reputation for shows will be maintained."