The EICMA Visitors Elect New Ducati
Multistrada 1200 Best Bike in Show
17th November 2009
The Ducati Multistrada 1200 is the best
bike of the 2009 EICMA show. More than 20,000 fans
voted for the bike by participating in the competition
organized each year by the Italian “Motociclismo”
magazine, who carried out a survey among the visitors
with a form to fill out either at the show or online.
The new Multistrada 1200 took more than 48% of the
votes, followed by the MV AgustaF4 and the Aprilia
The prize giving took place at the end of the show,
on the official Motolive stage (the area dedicated
to EICMA’s external events) in the presence
of Dr. Costantino Ruggero, the General Director of
EICMA, and Piero Bacchetti, President and CEO of the
Edisport publishing group. This was the final event
at the end of an intense week that saw nearly 450,000
visitors fill the Halls of the Milano-Rho trade show
The award only emphasizes the public’s enormous
interest in the new jewel in the Borgo-Panigale crown,
a further confirmation of the energy and resources
that Ducati is dedicating to the constant development
of new products.
The new Ducati Multistrada 1200 thus reigns supreme.
Not just a new bike, but a new concept of bike. From
the moment the EICMA show opened, the area of the
Ducati stand dedicated to this innovative machine
was flooded with a constant tide of visitors, all
eager to see the new product, the pride of the Italian
The 1200 is a Multistrada with the emphasis on Multi,
a sportbike which is powerful and fun but also easy
to ride and whose first priority is the safety and
comfort of its rider.
Ducati wanted to produce a motorcycle to tackle any
kind of journey and road surface, a motorcycle that
used technology derived from the Bologna-made race
bikes in MotoGP and World Superbike.
A bike with no limits, that can transform itself to
suit the rider’s demands, from a supersport
to a tourer for long journeys with a passenger and
luggage, to an everyday bike which can breeze through
the daily commute and also tackle off-road routes
with the agility of an enduro; in other words, four
bikes in one!
By combining three different engine maps (as standard
on all versions), eight levels of Ducati Traction
Control (as standard on all versions) and latest generation
Öhlins suspensions, encompassing the exclusive
DES (Ducati Electronic Suspensions) System, four different
Riding Modes are created, each available at the touch
of a button: SPORT, TOURING, URBAN and ENDURO.
With a dry weight of just 189kg (417lb) the Multistrada
1200 is lighter than any other road enduro, touring
or sport touring bike currently available.
This weight saving is the result of applying new technologies
to Ducati’s design and engineering of all major
All it needed was a heart, the perfect engine to
fulfill the potential of this new design. The obvious
starting point was the World Championship-winning
engine, the Testastretta, used on the Superbike 1198.
Engineers in Bologna have succeeded in harnessing
the immense power of this engine, making it smooth
and adaptable to any situation. The new Testastretta
11° engine is thus born, and represents a milestone
in combining performance with usability.
Ducati have once again pushed the limits of motorcycle
design to the limit, by adding Italian innovation
to the elegance, style and technology which characterise
the motorcycles that leave the Bologna factory.
The Ducati Multistrada 1200 arrives in the UK in
Spring 2010, the standard model is expected to be
£10,995, prices for the other variants will
be announced in 2010.