Ducati is UK’s coolest motorcycle
Ducati has been named amongst the UK’s top
20 coolest brands by influential CoolBrands opinion
formers and a public poll.
Ducati was amongst many household names such as
Aston Martin, Apple, YouTube, Ferrari and Google.
Aston Martin topped the charts overall as the UK’s
number one but it was Ducati that once again was voted
as the UK’s coolest motorcycle brand, topping
the automotive motorcycle category and 14th overall
The Ducati brand has always been regarding as one
of the most prestigious in the world and no more so
than in the UK, where it has regularly featured amongst
the CoolBrands list and indeed was itself voted the
UK’s number one back in 2002.
2008 has been an incredible year for the Italian
manufacturer as it has once again produced some iconic
machines and CoolBrands is recognition of the continued
resurgence of Ducati.
This is thanks in no small part to the introduction
of recent models such as the Hypermotard, the new
generation Monster 696 and the 1098 which are each
arguably the best looking bikes in their respective
classes and of course not forgetting the stunning
MotoGP replica, the Desmosedici RR.
Ducati is a brand that is renowned for its high
quality design, beauty and racing heritage and is
appreciated by motorcyclists and non motorcyclists
in equal measure and now can also be appreciated for
its undisputed coolness.
The top 20:
- Aston Martin
- Bang & Olufsen
- Agent Provocateur
- Tate Modern
- Dom Perignon
- Virgin Atlantic
- PlayStation 1
- Sony Advertisement
Founded in 1926, Ducati builds racing-inspired motorcycles
characterized by unique engine features, innovative
design, advanced engineering and overall technical
excellence. The Company produces motorcycles in five
market segments which vary in their technical and
design features and intended customers: Superbike,
Hypermotard, Monster, SportClassic, and Multistrada.
The Company’s motorcycles are sold in more than
60 countries worldwide, with a primary focus in the
Western European, Japanese and North American markets.
Ducati has won fourteen World Superbike titles and
more individual victories than the competition put