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Ducati is UK’s coolest motorcycle brand

Ducati has been named amongst the UK’s top 20 coolest brands by influential CoolBrands opinion formers and a public poll.

Ducati was amongst many household names such as Aston Martin, Apple, YouTube, Ferrari and Google. Aston Martin topped the charts overall as the UK’s number one but it was Ducati that once again was voted as the UK’s coolest motorcycle brand, topping the automotive motorcycle category and 14th overall
The Ducati brand has always been regarding as one of the most prestigious in the world and no more so than in the UK, where it has regularly featured amongst the CoolBrands list and indeed was itself voted the UK’s number one back in 2002.

2008 has been an incredible year for the Italian manufacturer as it has once again produced some iconic machines and CoolBrands is recognition of the continued resurgence of Ducati.

This is thanks in no small part to the introduction of recent models such as the Hypermotard, the new generation Monster 696 and the 1098 which are each arguably the best looking bikes in their respective classes and of course not forgetting the stunning MotoGP replica, the Desmosedici RR.

Ducati is a brand that is renowned for its high quality design, beauty and racing heritage and is appreciated by motorcyclists and non motorcyclists in equal measure and now can also be appreciated for its undisputed coolness.

The top 20:

  1. Aston Martin
  2. iPhone
  3. Apple
  4. Bang & Olufsen
  5. YouTube
  6. Google
  7. Nintendo
  8. Agent Provocateur
  9. Rolex
  10. Tate Modern
  11. Dom Perignon
  12. Virgin Atlantic
  13. Ferrari
  14. Ducati
  15. PlayStation 1
  16. Sony Advertisement
  17. Nike
  18. Bose
  19. Facebook
  20. Lamborghini

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in five market segments which vary in their technical and design features and intended customers: Superbike, Hypermotard, Monster, SportClassic, and Multistrada. The Company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japanese and North American markets. Ducati has won fourteen World Superbike titles and more individual victories than the competition put together.