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Ducati Monster 696 hits UK showrooms

The new Monster 696 reaches UK dealers ahead of schedule as the Italian manufacturer gears up for unprecedented demand.

The first Monster appeared at the International Motorcycle Show in 1992 and was the first naked Ducati that went on to spawn a whole new niche. The bike has since enjoyed unrivalled success and has become a true icon in the world of motorcycling.

Now the all new 696 recently launched in Barcelona has inherited all the design and build principles of its predecessor allowing true Monster character to shine through from every component. Providing pure, undiluted excitement, the Monster is the definition of a bike that strikes a carefully designed balance between performance and everyday usability, appealing to a wide range of riders as a result.

With MotoGP Chassis technology, the proven power and flexibility of the Ducati L-twin engine and a riding position that puts the rider firmly in control, the Monster 696 is equally comfortable in city traffic or on the open road.

The new Monster comes in a choice of three colour schemes: traditional Ducati red, matte black, and a striking pearl white and is available in two versions - standard and 696+. The ‘+’ version comes with a colour-matched rear seat cover which gives the bike an even cleaner, sportier look and is quickly removable for your passenger and a unique head-turning micro-bikini fairing that embraces the digital instruments and rounds off the sporting appeal of the new Monster 696.

The Monster 696 + has now arrived at dealers in the UK and Ireland and demonstrators are available for test rides. To locate your nearest dealer visit or call 0845 1222 996 for further details.
Both versions are on sale now. The standard 696 is priced at £5,500 and the 696+ at £5,750.