Ducati Monster success
The new Monster 696 arrived in the UK in April of
this year and has since become the most successful
Monster in Ducati UK’s history beating previous
records held by the original 600 in 1995 and the 600/620
combined in 2001.
The story of the Monster has been of an iconic bike
that has fused critical and commercial success since
its inception in 1992 through to the present day.
The latest incarnation of the Monster - the 696 heralds
a new era and is the latest generation naked bike
that has captured the imagination of the UK public.
The first 696 arrived in April and has since gone
on to break all previous sales records for a Monster.
Such has been the demand that Ducati UK have found
it necessary to order twice the number bikes compared
to the 695 model of last year. Extra production has
been secured to satisfy all current customer orders
by the end of October. So far sales have exceeded
over 400 bikes and show no sign of slowing down.
This is yet another success story from Ducati UK,
following on the heels of the 1098 being the fastest
selling Ducati model on introduction to the market
and is further evidence of the mounting momentum of
the brand in this country.
Damiano Chini the Ducati Sales Manager of London
dealer Metropolis commented on the success of the
696, “It is the best selling small bike we have
had in years. I don’t think there is anything
as perfect in that sector for that kind of money.”
Martin Rees of Ducati Glasgow echoed Damiano’s
sentiments, “This has been a phenomenal success
for us, the best selling Monster we have ever had,
our customers have really taken to it.”
It is a similar story around the world; none more
so than in Italy where over 3000 of the Monster 696
have been sold to date.
The new Monster comes in a choice of three colour
schemes: traditional Ducati red, matte black, and
a striking pearl white and is available in two versions
- standard and 696+. The ‘+’ version comes
with a colour-matched rear seat cover which gives
the bike an even cleaner, sportier look and is quickly
removable for the passenger and a unique head-turning
micro-bikini fairing that embraces the digital instruments
and rounds off the sporting appeal of the new Monster
To locate your nearest dealer or to book a test ride
visit: www.ducatiuk.com or call 0845 1222 996 for
The standard Monster 696 is priced at £5,500
and the 696+ at £5,750.