Ducati Sweeps The Board In Motociclismo's
2008 Bike Of The Year Awards
Bologna, 9 May 2008 – More
than 35,000 readers of the major Italian bike magazine
Motociclismo voted for their “Moto dell’anno
2008” (Bike of the Year 2008) and scored Ducati
a best ever result in Sport Bike, best in Supermotard
and a major result in the Naked Bike categories.
Choosing from 280 models split into 12 categories,
including 125cc, Cruiser, Naked, Dual, Enduro, Supermotard,
Touring, Sport Bike, Sport Touring, and three scooter
categories, the public’s favourite and most
eagerly awaited award was for best Sport Bike. For
the first time ever in the history of such awards
presented by motorcycle magazines, a single manufacturer
– Ducati – had recorded an unprecedented
clean sweep of votes and claimed the first three places.
The Ducati 1098 took the coveted first place with
the Desmosedici RR in second and the stunning new
848 filled the ‘podium’ with third place
to achieve the previously unmatched haul of trophies.
Ducati’s domination of the Sport Bike category
is a clear indication of the credibility and respect
that the Italian manufacturer enjoys in this specific
sector, traditionally a bench-mark and inspiration
in the motorcycling world.
Ducati’s success that evening, however, did
not end there. Once more, the highly original Hypermotard
took first place honours in the Supermotard category
and the beautiful new Monster 696, despite being launched
just a few weeks ago, took an incredible second place
in the Naked Bike category. To complete the impressive
haul of awards, the Multistrada scooped third place
overall in the Dual category.
The award ceremony, which took place during the evening
of Thursday 8 May, was held in the breathtaking surroundings
of the Sforzesco Castle in Milan. In attendance were
the Edisport (the Motociclismo publisher) management,
Guidalberto Guidi (president of ANCMA Confindustria,
the Italian industrialists’ association), the
participating manufacturers in the competition and
host for the evening, Maddalena Corvaglia, the famous
Italian showgirl who, herself, rides a Ducati Monster.