Kawasaki announce April retail price changes
4th March 2009
The current exchange rate, which has witnessed a
marked deterioration in the value of the pound, has
been cited by Kawasaki Motors UK as the reason for
adjusting their road motorcycle retail prices. This
will be effective from 1 April 2009.
Whilst striving to maintain competitive retail pricing,
the exchange rate has inevitably forced the decision
on the UK branch of Kawasaki Motors Europe.
Explaining the move, KMUK’s Sales and Marketing
Manager, Michael Johnstone, highlighted the considerable
external financial pressures that have been rapidly
increasing for all players in the UK motorcycle market.
“The plain fact is that we have been trying
our best to resist the steady tide of price increases
for the products we import for some considerable time.
The adjustments we are announcing today go some way
towards reflecting the real world economic pressures
that all companies feel right now. That said, we feel
sure our new retail pricing structure will still be
seen as being among the most competitive in the market.”
Johnstone stressed that current exchange rates were
at the core of the decision.
“Some of our competitors have already announced
retail price rises and we expect others to issue upward
adjustments soon. Obviously, for the whole of March
all models will remain at the current lower retail
price, with the added benefit of six popular machines
available with 0% APR typical finance”.