Suzuki Celebrates Another Record Year
January 27th 2009
Suzuki Motorcycles has continued its impressive growth
in Australia, recording its highest-ever sales figures
for a calendar year in 2008.
The Federal Chamber of Automotive Industries (FCAI)
data reports an increase of 6.1% in sales of Suzuki
motorcycles in 2008 over 2007 figures, almost double
the local industry's growth rate of 3.2%.
The final sales figure of 18,314 units sold is a
new record for Suzuki, in a record year for the local
"At Suzuki we are thrilled with our sales results
in 2008," said Perry Morison, General Manager,
Motorcycles, Suzuki Australia.
"Another record year is a testament to our comprehensive
product line-up which is backed by competitive pricing,
ongoing promotional activity, our strong dealer network
and racing success.
"The record number of motorcycles sold in Australia
in 2008 is a great indication of the strength of the
local industry, which is well-equipped to continue
to serve the motorcycling community.
"The current global economic climate and Australian
dollar will continue to place pressure on pricing,
but Suzuki is focused on continuing to offer great
value to our customers."
Road bikes were the driving force behind Suzuki's
successful 2008, as the manufacturer continues to
kick goals with its core focus; its big street bike
Overall, road bike sales rose by over 10%, with Suzuki
models now occupying the top four places in the sports
Suzuki bucked the trend of decreasing off-road motorcycle
sales, recording growth of 1.8% in a championship-winning
Well above the industry average of 1.2%, sales of
Suzuki's ATV range increased by an impressive 7%.
After a record-breaking 2008, Suzuki is excited about
the upcoming year which will see a range of new models
arrive in Australia, headlined by the all-new GSX-R1000
and Gladius SFV650.