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Suzuki Celebrates Another Record Year

January 27th 2009

Suzuki Motorcycles has continued its impressive growth in Australia, recording its highest-ever sales figures for a calendar year in 2008.

The Federal Chamber of Automotive Industries (FCAI) data reports an increase of 6.1% in sales of Suzuki motorcycles in 2008 over 2007 figures, almost double the local industry's growth rate of 3.2%.

The final sales figure of 18,314 units sold is a new record for Suzuki, in a record year for the local industry.

"At Suzuki we are thrilled with our sales results in 2008," said Perry Morison, General Manager, Motorcycles, Suzuki Australia.

"Another record year is a testament to our comprehensive product line-up which is backed by competitive pricing, ongoing promotional activity, our strong dealer network and racing success.

"The record number of motorcycles sold in Australia in 2008 is a great indication of the strength of the local industry, which is well-equipped to continue to serve the motorcycling community.

"The current global economic climate and Australian dollar will continue to place pressure on pricing, but Suzuki is focused on continuing to offer great value to our customers."

Road bikes were the driving force behind Suzuki's successful 2008, as the manufacturer continues to kick goals with its core focus; its big street bike range.

Overall, road bike sales rose by over 10%, with Suzuki models now occupying the top four places in the sports touring category.

Suzuki bucked the trend of decreasing off-road motorcycle sales, recording growth of 1.8% in a championship-winning year.

Well above the industry average of 1.2%, sales of Suzuki's ATV range increased by an impressive 7%.

After a record-breaking 2008, Suzuki is excited about the upcoming year which will see a range of new models arrive in Australia, headlined by the all-new GSX-R1000 and Gladius SFV650.