The Ducati Hypermotard Story
When the prototype Hypermotard was first shown at
the Milan show it represented the creation of a new
segment, one that bridged the gap between refined
sportbikes and minimalist supermotards. But some at
Ducati had reservations about the initial Hypermotard
concept and were unsure whether or not the market
was ready for such a motorcycle.
Despite those reservations, the project continued
to be developed, driven by the belief in the upright
and in-control riding position of a dirtbike, but
not the harsh characteristics of its single cylinder
engine. These confident few liked the feel of a skinny,
taut and agile chassis, but not the fact that its
original off-road design made it a compromise on the
street. They set about creating a bike that combined
the agility and lightweight precision of a supermotard,
with the refined power characteristics of a charismatic
L-Twin Ducati sportbike. They were designing the future.
As each day went past, more and more people in the
factory got to hear about the completed bike and those
who had the chance to catch sight of it all responded
in the same way: "Wow! We're going to produce
it, right?" There was one way to gauge market
response: show it at the 2005 Milan show as a prototype
and conduct an online survey.
Ducati presented the prototype Hypermotard as its
centrepiece that year and their confidence was rewarded
with a global 'yes!' from the public, the 'Best of
Show' award, and demands from riders all over the
world to produce it immediately. In fact, a staggering
15,000 people completed the Ducati.com survey, with
more than 50% asking for the Hypermotard to be built
exactly as shown at the show. But Ducati were serious
when they asked the public for their feed-back and
took time to sift through thousands of additional
suggestions and requests, such as twin front brake
discs instead of the prototype's single, and integrated
many of them into the final production design.
The innovative Hypermotard spawned a new and exciting
'cross-over' category that had reinvented pure riding
pleasure with a practical and versatile motorcycle
that could be used every day. Riders hungry for excitement
immediately understood the concept and have been enjoying
it ever since.
Quick glance history
- November 2005: Prototype Hypermotard 1100 shown
at Milan International Motorcycle Show. Awarded
'Best of Show'.
- November 2007: Production Hypermotard 1100 and
1100 S launched at Milan International Motorcycle
- June 2007: Hypermotard 1100 and 1100 S arrived
in showrooms as an early release model year 2008.
- November 2008: Model year 2009 Hypermotard 1100
updated with an additional colour option of pearl
white. Hypermotard 1100 S updated with Kayaba forks,
an additional colour option of black and DDA kit
supplied as standard equipment. The Hypermotard
1100 S takes victory at Pike's Peak International
Hill Climb, Colorado (1200cc category).
- October 2009: Release of new model year 2010 Hypermotard
- November 2009: Model year 2010 Hypermotard 1100EVO
and 1100EVO SP launched at Milan International Motorcycle