Harley-Davidson clinches custom motorcycle
3rd March 2010
Harley-Davidson UK and Ireland is today celebrating
fantastic victories at the recent Ace Café
London Motorcycle and Custom Show at Alexandra Palace.
Two of the manufacturer’s authorised dealerships
clinched five awards in the show, which is an affiliated
event of the AMD Official World Championship of Custom
A major part of the Harley-Davidson® lifestyle
involves customisation, so its dealerships’
participation in the event, which took place on 26-28
February was particularly apt. Harley-Davidson UK
and Ireland sponsored the important Modified Harley-Davidson
class at the show, and is an extension of its international
backing for the Official World Championship programme.
There are two types of custom building, one is from
the ground up and the other is to modify a Harley
Davidson, both give fantastic results.
Shaw Harley-Davidson scooped the prestigious first
prize in the Modified Harley-Davidson class. Its entry
‘Strike True II’, will now go forward
to compete in the World Championship of Custom Bike
Building in Sturgis later this year. In addition,
the Sussex-based dealership walked away with second
and fourth places in the Modified Harley-Davidson
class for its ‘Johnny Cash Get Rhythm’
and ‘Salt Flat’ entries.
Meanwhile, Warr’s Harley-Davidson won third
prize in the Modified Harley-Davidson category for
its entry ‘Twenty Four’, which is a modified
version of the 2010 FLSTB Cross Bones motorcycle.
“Winning at the Ace Café London Motorcycle
and Custom Show is a huge achievement for these two
Harley-Davidson dealerships,” says Stuart Farrell,
Harley-Davidson Managing Director for the UK and Ireland.
“There were some stunning entries across the
category from individuals, independent custom shows
and authorised dealers. Shaw Harley-Davidson and Warr’s
Harley-Davidson did exceptionally well to come away
with so many awards, judged by their peers in the
“The customisation possibilities for Harley-Davidson
motorcycles are endless. Owners can use their machines
to express their own personalities, and with thousands
of Genuine Parts and Accessories® to choose from,
it is unlikely that two customised bikes will ever
be the same.”
For a closer look at the award-winning custom motorcycles,
visit Shaw Harley-Davidson, Holmes Hill, Lewes, East
Sussex BN8 6JA or Warr’s Harley-Davidson, 611
King’s Road, London SW6 3EL. Alternatively,
visit www.shawharley-davidson.co.uk or www.warrs.com.
For more customisation possibilities, please visit