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Harley-Davidson trade in offer extended

19th March 2010

With the worst winter in decades seeming to subside and the sun starting to shine, Harley-Davidson UK is extending its offer to entice motorcyclists to trade in their bike for a new one to kick off the 2010 riding season in style. Existing owners trading up to a new 2010 motorcycle and owners of competitor brand motorcycles can all qualify for the attractive trade in deal.

The offer is available at all authorised Harley-Davidson UK dealerships until 30th April 2010. Any customer upgrading their current street legal motorcycle of 500cc or above to a new Harley-Davidson model will qualify for up to an additional £900 over and above any motorcycle’s part exchange price.

The trade in offer is ideal for enthusiasts who have been enjoying the Harley-Davidson lifestyle for some time and are now ready to upgrade to a different model. However it also provides the ideal opportunity for motorcyclists who have always wanted to ride a Harley-Davidson motorcycle to turn a dream into a reality. The offer is available on the latest 2010 models including Sportster 883 and 1200, XR1200, VRSCTM, Dyna, Softail and Touring motorcycles.

For riders who haven’t yet made up their mind about which Harley is the one for them, free demo rides are available at all authorised Harley-Davidson UK dealerships. The full range of available models can be viewed and booked online at 24 hours a day, seven days a week, 365 days a year.

“This is a great opportunity for riders who have always wanted to own a Harley-Davidson motorcycle, as well as those wanting to upgrade for a different ride,” says Stuart Farrell, Managing Director, Harley-Davidson UK, Ireland and MEA.

To find out how much additional trade-in allowance you could receive for your current motorcycle, please visit your nearest Harley-Davidson dealership. For details of your local dealer please visit