Launched in 2009, Kawasaki Motors UK announced a
new approach and strategy for the retailing of their
increasingly successful range of genuine clothing
Easily recognisable under the brand name KitStop,
the initiative focuses on carefully selected Kawasaki
motorcycle dealer retail environments staffed by specialists
who have considerable Kawasaki brand knowledge. The
emphasis will be customer care and satisfaction as
Tim Holden, Clothing and Accessory Co-ordinator for
Kawasaki Motors UK explains.
“While the internet has its place, our research
shows that, for clothing at least, one of the best
ways to purchase is within a dedicated bespoke environment
with an experienced attendant and personal service.
Trying the garments on for size is the most obvious
advantage, but it extends further than that. At each
of our nine KitStop stores a carefully selected range
of leisure and on-bike clothing is displayed and available
in a wide variety of sizes, all featuring fashionable
styles and fittings.”
“Customers are offered expert advice and can
make a selection from a range manufactured to exacting
standards and which is pitched at a quality price
“We are seeing the focus on clothing and merchandise
as a logical progression for the Kawasaki offer”,
continues Holden. “In time we expect these first
niche specialists shops-within-shops, with their distinctive
KitStop logo and branding, to expand further offering
customers the ideal motorcycle and clothing purchasing
Kawasaki KitStop Shops
ESSEX - COLCHESTER
Colchester Kawasaki Ltd, Units 1, 2 & 3 King Edward
Quay, The Hythe, CO2 8JB. Tel: 01206 860006.
MANCHESTER AREA - WIGAN
Wigan Kawasaki, 5-7 Gathurst Road, Orrell, WN5 8QJ.
Tel: 01942 218181.
NORFOLK - NEWTON FLOTMAN
Seastar Superbikes, The Garage, Ipswich Road, NR15
1PN. Tel: 01508 471919.
STAFFORDSHIRE - NEWCASTLE -UNDER-LYME
DK Motorcycles, Swift House, Liverpool Road, ST5 9JJ.
Tel: 01782 861100.
SUSSEX – WEST - WORTHING
Alfs Motorcycles Ltd, 100 Dominion Road, BN14 8JP.
Tel: 01903 200948
TYNE AND WEAR - NEWCASTLE-UPON-TYNE
Kawasaki Newcastle, 195-199 Scotswood Road, NE4 7DD.
Tel: 0191 272 3335.
WEST MIDLANDS - BIRMINGHAM
J & S Accessories Ltd, 131-148 High Street, Digbeth,
B12 0JU. Tel: 0121 7667665.
WILTSHIRE - SWINDON
George White Superbike Centre, Athena Avenue, Elgin
Drive, SN2 8XT. Tel: 01793 716716.
SCOTLAND - PERTH
Perth Motorcycles, 223 Rannoch Road, PH1 2DP. Tel: