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KTM Motorcycles - The Brand

When it re-established itself in 1992, KTM's mission was for the world's best offroad motorcycles to come from Mattighofen. The idea was that all the new machines that rolled out of the workshops in Upper Austrian were to be 'Ready to Race' – and this is no different today, as all of KTM's development activities are based on this motto. A plethora of individual product features that go hand in hand with an unmistakable design language also contribute to the Mattighofen team's success.

Purity

Stripping a motorcycle down to its basics optimises its performance – both in racing and in everyday riding. And the 'basics' must be made of premium quality, optimally tried and tested parts. And so, a KTM is born!

Premium

The Mattighofen team's goals are ambitious: only the highest quality together with comprehensive production expertise earns the KTM label – made in Austria! To achieve this goal, KTM works exclusively with strong, professional partners that have impressively proven their skills on more than one occasion. KTM also
follows this 'premium' requirement in its customer relations, as only those with an open minded approach to their customers' needs and desires can achieve sustainable success.

Performance

The same exceptionally streamlined riding sensation that characterises KTM racing machines is offered by KTM motorcycles in everyday riding. They support their riders with their powerful performance and clear feedback. And perhaps this racing-orientated design explains the thing that KTM motorcycle owners first and foremost get from their bikes: tremendous riding pleasure!

Adventure

Adventure both on and offroad – that's what KTMs were made for! And to ensure that the individual limits are set by the riders and not the motorcycles, KTM only ever uses premium quality, state-ofthe- art technology.

Extreme

Development has always been key for the Mattighofen team as KTM motorcycles should be able to compete both on and offroad in even the most extreme situations. The eye-catching orange acts as a unique identifying feature of the company whose heart always has and always will belong to sport. Whether Enduro, Motocross or Rally competitions, KTM has decisively influenced every single discipline over the past years
and decades. And this racing spirit will continually bear fruit in Mattighofen. Since the 2009 season, KTM has stood up to the competition with the RC8 R in the IDM Superbike class – once again showing its great skill on the tarmac. KTM's future philosophy will remain 'Ready to race' – both when developing and manufacturing motorcycles and when riding them. All the performanceenhancing components, such as the
engines and the chassis, are designed and manufactured in Mattighofen. KTM equips them with the best parts that renowned suppliers such as WP Suspension, Brembo, Excel, Renthal and Acerbis have to offer.