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London Calling for 2010 Ducati Line-Up

29th January 2010

The London Motorcycle Show will host the UK launch of the 2010 Ducati model range as the bright lights of the capital city illuminates an eagerly awaited line-up that includes the hugely anticipated Multistrada 1200.

The Ducati stand will showcase the full 2010 range including UK debuts for the Multistrada 1200 Touring, Hypermotard 1100 Evo, 848 Dark, 1198s Corse, Monster 696 ABS and Monster 1100 ABS.

The Multistrada 1200 Touring comes to the London show as part of a nationwide tour prior to its launch in March and has already provoked unprecedented interest with many dealers reporting prodigious amounts of forward orders.

The iconic Monster range will be represented by the Monster 696 and Monster 1100 which will both carry the ABS options in 2010. The Monster has always been an exceptionally popular bike in the Capital and is sure to attract large numbers of visitors to the stand.

The flagship Superbike range has expanded with the addition of the new 848 Dark and the exotic 1198S Corse and the updated 1198S while the Hypermotard family sees the biggest changes with three new models. There is the new lighter and more powerful Hypermotard Evo, the more extreme and track focused Evo SP and the Hypermotard 796 which offers a lower seat height and a smooth flexible engine for the urban environment.

A Ducati display would not be complete without a selection of the bikes that will compete in this year’s British Championships including Riders Racing who will contest BSB with Michael Rutter and Martin Jessop. Ducati will also display the British Superstock entry which will be launched at the show and an 848 race bike that will be part of the new 848 challenge debuting in 2010.

An added attraction to the stand will be Ducati UK’s premier clothing retailers Moto Icons who will be tempting visitors with a large selection of the stylish 2010 Apparel Collection.

The London Motorcycle show takes place at the ExCel London and runs from the 4th February until 7th February. For visitor information and opening times visit