London Calling for 2010 Ducati Line-Up
29th January 2010
The London Motorcycle Show will host
the UK launch of the 2010 Ducati model range as the
bright lights of the capital city illuminates an eagerly
awaited line-up that includes the hugely anticipated
The Ducati stand will showcase the full 2010 range
including UK debuts for the Multistrada 1200 Touring,
Hypermotard 1100 Evo, 848 Dark, 1198s Corse, Monster
696 ABS and Monster 1100 ABS.
The Multistrada 1200 Touring comes to the London
show as part of a nationwide tour prior to its launch
in March and has already provoked unprecedented interest
with many dealers reporting prodigious amounts of
The iconic Monster range will be represented by the
Monster 696 and Monster 1100 which will both carry
the ABS options in 2010. The Monster has always been
an exceptionally popular bike in the Capital and is
sure to attract large numbers of visitors to the stand.
The flagship Superbike range has expanded with the
addition of the new 848 Dark and the exotic 1198S
Corse and the updated 1198S while the Hypermotard
family sees the biggest changes with three new models.
There is the new lighter and more powerful Hypermotard
Evo, the more extreme and track focused Evo SP and
the Hypermotard 796 which offers a lower seat height
and a smooth flexible engine for the urban environment.
A Ducati display would not be complete without a
selection of the bikes that will compete in this year’s
British Championships including Riders Racing who
will contest BSB with Michael Rutter and Martin Jessop.
Ducati will also display the British Superstock entry
which will be launched at the show and an 848 race
bike that will be part of the new 848 challenge debuting
An added attraction to the stand will be Ducati UK’s
premier clothing retailers Moto Icons who will be
tempting visitors with a large selection of the stylish
2010 Apparel Collection.
The London Motorcycle show takes place at the ExCel
London and runs from the 4th February until 7th February.
For visitor information and opening times visit www.londonmotorcycleshow.com.