Magnificent Seven For Suzuki
Despite it being one of the toughest
economic periods for many years, 2009 proved to be
another strong year for Suzuki GB, as the Japanese
firm's motorcycle division finished as the best selling
large capacity manufacturer (126cc and above), taking
the accolade for an impressive seventh year in succession.
In spite of an inevitable drop in overall sales,
Suzuki continued to dominate the large capacity motorcycle
market, finishing the year as number one, while maintaining
a 15.1% market share in the category too.
Suzuki GB general manager, sales, Paul de Lusignan,
commented, "It's extremely encouraging to finish
such a difficult year in top spot. Obviously we saw
a drop in sales, but with a strong product range and
the continuation of value-busting offers, we've managed
to maintain our market position for the seventh year
in succession, with a total of 9,767 motorcycles sold
in the 126cc and above sector."
In 2009, Suzuki's best selling single model was the
all-new GSX-R1000, closely followed by the Bandit
1250SA, with the iconic GSX-R750 coming home in third
And with the GSX-R range celebrating its 25th birthday
this year, combined with the brand's 50th anniversary
of International racing, Suzuki will look to make
2010 another year at the top.