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Time to trade up or trade in for a new Harley-Davidson

19th February 2010

Start the riding season in style by upgrading your current motorcycle to a new Harley-Davidson with an attractive trade-in deal available at your local authorised dealership. Harley-Davidson UK is offering up to an additional £900 over and above any motorcycle’s part exchange price, whether it’s a Harley or not.

You can always be sure of receiving a great trade-in price at your local dealership. However, as part of this special offer, if you order your new bike before 31 March 2010, you will get even more for your money.

If you’ve always wanted to ride a Harley-Davidson motorcycle, now’s the time to make your dream a reality. Or perhaps you’ve been enjoying the Harley-Davidson lifestyle for some time and are now ready to upgrade to a different model. Either way, you can visit to book a free test ride online to help you decide which model is right for you.

This attractive trade-in offer is available on the latest 2010 models including Sportster 883 and 1200, XR1200, VRSCTM, Dyna, Softail and Touring motorcycles.

“This is a great opportunity for riders who have always wanted to own a Harley-Davidson motorcycle, as well as those wanting to upgrade for a different ride,” says Stuart Farrell, Managing Director, Harley-Davidson UK, Ireland and MEA.

To find out how much additional trade-in allowance you could receive for your current motorcycle, please visit your nearest Harley-Davidson dealership.

To find your local dealer please visit