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Warr’s signs Canadian Champ

25th March 2010

Warr’s Harley-Davidson is delighted to announce the signing of a former multiple motorsport champion Darren James to its racing team. Canadian Thunder Champion James will contest a Warr’s Harley-Davidson® XR1200® race bike in the inaugural Harley-Davidson XR1200® Trophy race series at the 2010 British Superbike Championship.

Warr’s Harley-Davidson, which was established in 1924 on London’s Kings Road, is Europe’s oldest and most successful Harley-Davidson® retail group. The dealership has a successful pedigree in two-wheel motorsport, including winning the British Harley-Davidson XL883 Race Series two years running. Warr’s Harley-Davidson also has extensive experience racing Harley-Davidson and Buell® motorcycles across Europe and the USA.

Canadian-born James, who is the team manager of race team Ruthless Racing Inc., began his motorcycling career at just three years old, and has since competed in numerous championships across the USA and Canada. During his career, James benefited from support from Deeley Harley-Davidson® Canada, but it was his prowess that established him as four-time Canadian Thunder Champion.

Most recently, James won the 2009 West Coast Championship in both the 600 and Thunder classes. However, this year he joins forces with former MotoGP star, Jeremy McWilliams, on this side of the Atlantic to participate with the Warr’s Harley-Davidson race team in the XR1200 Trophy race series.

“We are delighted to have Darren James on board in the Warr’s team, and we are prepared and looking forward to the best of seasons,” says Warr’s Harley-Davidson Managing Director John Warr. “Racing Harleys is in our blood here at Warr’s, so let there be no doubt about our ambitions for 2010.”

The XR1200 Trophy, which is officially supported by Harley-Davidson UK and Ireland, is designed to attract a varied mix of Clubman, Superbike and Superstock contenders as well as younger stars looking to develop their racing skills. The series kicks off at Oulton Park in Cheshire on 1-3 May. Subsequent events will be staged at Brands Hatch, Cadwell Park, Knockhill and Mallory Park, and all races will be shown on British Eurosport.

For more information, or to take a closer look at the Harley-Davidson XR1200™, please visit Warr’s Harley-Davidson, 611 Kings Road, London SW6 2EL, call 020 7736 2934 or visit their award-winning website,