Stunning S 1000 RR leads the way
as BMW Motorrad win three prestigious MCN Awards
BMW’s first supersports bike
is crowned MCN’s ‘Machine of the Year’
The class-leading S 1000 RR –
BMW Motorrad’s first ever supersports machine
– has taken two highly prestigious MCN Awards:
‘Machine of the Year’ and ‘Sportsbike
over 751cc’. BMW’s R 1200 RT, the best-selling
touring motorcycle in the UK, won the ‘Tourer
of the Year’ award.
Judged and presented by Motorcycle
News, the UK’s biggest-selling motorcycle publication,
the annual MCN Awards recognise the very best bikes
in each category, the cream of motorcycle products,
cutting edge technical innovations and sales success.
The BMW S 1000 RR blew the judges away
and secured the most competitive award category of
all: MCN’s ‘Machine of the Year’.
The S 1000 RR was universally praised by MCN and took
the Award. MCN said: The BMW was head and shoulders
above the rest. We are proud that the S 1000 RR will
be joining the long list of iconic winners from MCN’s
55-year history.”
BMW’s first ever supersports
machine also took the ‘Sports Bike over 751cc’
award. MCN said: “The most respected, the most
feared and most capable superbike ever allowed into
the hands of the public. The S 1000 RR is simply staggering
in every single way.”
The judges also praised the bike’s
racing successes. In its first year, the S 1000 RR
has taken the Mirror.co.uk BSB-EVO crown, the Metzeler
National Superstock 1000 Championship and the FIM
European Superstock Cup.
Marc Potter, MCN’s editor and
head of the judging panel, said of the S 1000 RR:
“That you can get such an incredible and race-winning
package, including traction control and anti-wheelie,
on a road bike defies belief. The fact that it works
so well as a complete package and that BMW has literally
left every other sports bike gasping at its first
attempt is phenomenal.”
The Boxer-twin powered R 1200 RT tourer
also took the awards by storm, being named MCN’s
‘Tourer of the Year’. The RT is the UK’s
best-selling touring motorcycle. MCN said: “Ask
anyone in the MCN office which bike they’d chose
if sent to the south of France and it would be the
big BMW each and every time. It handles so well with
or without a pillion and luggage.”
Adrian Roderick, BMW Motorrad General
Manager, said: “The S 1000 RR has been a phenomenal
success both on the track and in the showroom. It’s
been praised by media and owners alike; it’s
delivered two highly-competitive British racing championships
in its first year on the track and won a number of
national and international awards.
“MCN’s Awards are a very
welcome recognition of the direction that BMW Motorrad
is moving in. Our first ever attempt at a supersports
bike has been a huge success, which shows that our
decision to enter into new sectors of the market was
the right one. But to also win the ‘Tourer of
the Year’ award reaffirms BMW’s traditional
place at the head of the touring category.”
For more information on BMW Motorrad
products and services visit www.bmw-motorrad.co.uk
or call 0800 777 155.
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