BMW S 1000 RR wins Fast Bikes magazine’s
Sportsbike of the Year Award
 The
BMW S 1000 RR has been awarded the 2010 Sportsbike
of the Year title by Future Publishing’s Fast
Bikes magazine.
BMW Motorrad’s new sportsbike
triumphed over competition from Japan, Italy and the
UK – including the Honda Fireblade, Ducati 1198
S Corse, Aprilia RSV4 R and Triumph Daytona 675.
Ten bikes were taken to the Circuit
d'Alcarràs near Barcelona. With identical Bridgestone
BT-003RS control tyres fitted to every machine, the
Fast Bikes team of experienced testers knuckled down
for a mammoth 984 laps of hard riding. The judging
and eliminations took place over many long nights
of discussion until the panel of experts declared
BMW’s first ever supersports machine the winner.
Alastair Fagan, lead tester on Sportsbike of the Year,
said: “There aren’t enough superlatives
to throw at the BMW. We need to invent some new words,
but ‘utterly special’ will suffice for
now.”
The testers praised the S 1000 RR for
its advanced traction control, getting the lowest
lap time of the entire competition and for making
179bhp on their dyno test. Fast Bikes Editor Richard
Newland said “this really is a phenomenal achievement
and a truly incredible bike.”
In addition to being Fast Bikes’
2010 Sportsbike of the Year, the S 1000 RR also came
out top in Spanish magazine Motociclismo’s prestigious
‘Masterbike’ challenge. ‘Masterbike’
is the world’s largest group test and involves
20 of the world’s best sportsbikes being judged
by 16 motorcycle publications from the around the
globe, including the UK’s Motorcycle News.
Adrian Roderick, General Manager of
BMW Motorrad UK, said: “The S 1000 RR is BMW’s
first all-out supersport machine and we are over the
moon with the reception it has recieved. It has been
a massive sales success in the UK. In the first half
of 2010 it was the best selling bike in the over 125cc
category. The feedback we get on the S 1000 RR, from
owners and the media alike, makes all the hard work
and development worthwhile”.
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