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BMW S 1000 RR wins Fast Bikes magazine’s Sportsbike of the Year Award


BMW S 1000 RR wins Fast Bikes magazine’s Sportsbike of the Year AwardThe BMW S 1000 RR has been awarded the 2010 Sportsbike of the Year title by Future Publishing’s Fast Bikes magazine.

BMW Motorrad’s new sportsbike triumphed over competition from Japan, Italy and the UK – including the Honda Fireblade, Ducati 1198 S Corse, Aprilia RSV4 R and Triumph Daytona 675.

Ten bikes were taken to the Circuit d'Alcarràs near Barcelona. With identical Bridgestone BT-003RS control tyres fitted to every machine, the Fast Bikes team of experienced testers knuckled down for a mammoth 984 laps of hard riding. The judging and eliminations took place over many long nights of discussion until the panel of experts declared BMW’s first ever supersports machine the winner.
Alastair Fagan, lead tester on Sportsbike of the Year, said: “There aren’t enough superlatives to throw at the BMW. We need to invent some new words, but ‘utterly special’ will suffice for now.”

The testers praised the S 1000 RR for its advanced traction control, getting the lowest lap time of the entire competition and for making 179bhp on their dyno test. Fast Bikes Editor Richard Newland said “this really is a phenomenal achievement and a truly incredible bike.”

In addition to being Fast Bikes’ 2010 Sportsbike of the Year, the S 1000 RR also came out top in Spanish magazine Motociclismo’s prestigious ‘Masterbike’ challenge. ‘Masterbike’ is the world’s largest group test and involves 20 of the world’s best sportsbikes being judged by 16 motorcycle publications from the around the globe, including the UK’s Motorcycle News.

Adrian Roderick, General Manager of BMW Motorrad UK, said: “The S 1000 RR is BMW’s first all-out supersport machine and we are over the moon with the reception it has recieved. It has been a massive sales success in the UK. In the first half of 2010 it was the best selling bike in the over 125cc category. The feedback we get on the S 1000 RR, from owners and the media alike, makes all the hard work and development worthwhile”.