BMW K 1300 S takes RiDER Power by
storm
BMW Motorrad wins a host of
awards in Britain’s biggest independent customer
survey
The BMW K 1300 S has taken the top
honours in RiDE magazine’s annual RiDER POWER
Survey – the biggest customer poll of its kind
in the motorcycle industry. This is the fourth time
in a row a BMW has won the highly prized accolade.
The dynamic sports tourer was praised
for its 175bhp in-line four cylinder engine, wide
range of electronic and comfort options and powerful
brakes. The K 1300 S also topped the Best Sports Tourer
and Best Brakes categories.
Colin Overland, editor of RiDE magazine,
said: “Every year thousands of motorcyclists
take part in the longest established, most trusted
survey of biking in Britain. Owners develop a unique
insight into a bike’s strengths and weaknesses
by living with it day in, day out. So when we ask
them about its comfort, its reliability, the dealer
back-up they get and their overall satisfaction, they’re
telling us something that no short-term road test
can. Anything that comes in the top 10 is not just
a great bike to ride, it’s a great bike to live
with.”
In addition to the K 1300 S’
three awards, the S 1000 RR was voted Best Big Sportsbike,
the F 800 S took Best Middleweight Streetbike and
the R 1200 RT – three-time RiDER Power Winner
– won Best Tourer.
BMW Motorrad was also winner of the
prestigious overall Best Brand award, which combines
every vote for the reliability, dealer support and
overall satisfaction categories.
BMW Motorrad’s excellent dealer
network and exemplary customer service were also recognised
by the survey’s voters, with eight BMW dealers
voted into the best three of their region, including
three taking the top spot.
Adrian Roderick, General Manager of
BMW Motorrad UK, said, “RiDER Power is the biggest
independent survey in the country and one of the best
ways to learn more about how your customers feel about
your products. It’s a great honour that BMW
Motorrad motorcycles, dealerships and the brand itself
have been praised so highly by our customers. Our
sales, service and aftersales staff work very hard
to deliver the best possible customer experience –
and there’s no greater reward than recognition
from your customers.”
Full details from the RiDER Power survey are available
in the March issue of RiDE magazine, on sale now.
For further information about BMW Motorrad
motorcycles, products and dealerships please visit
www.bmw-motorrad.co.uk
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