Triumph carry one of the oldest and most famous names in motorcycling. A name that dates back to 1885 when Siegfried Bettman settled in Coventry and started selling bicycles. With the advent of the internal combustion engine, Bettmann moved into powered two wheelers, with the first Triumph motorcycle emerging in 1902. Many renowned Triumph models have been built since then. Bikes such as the Bonneville, Thunderbird and Tiger, which dominated the motorcycle world during the British industry's golden age in the 50's and 60's. Evoking the spirit of the era, these machines starred opposite the likes of Steve McQueen, Marlon Brando and Clint Eastwood.

Today, Triumph is still a privately-owned British company and Triumphs are still designed and manufactured in Britain, although many events have shaped the company and our motorcycles over the last 100 years or so. Our main production facilities are located in Hinckley, Leicestershire, England around 20 miles from the very first Triumph site. Equipped with the latest technology and using state-of-the-art machinery our workforce is proud of the great range of Triumph bikes made today.

Drawing inspiration from the past, our classic machines offer a rare combination of authentic, traditional styling backed by modern reliability and lively performance, whilst our touring models come with built-in character, long-distance comfort, high performance and an enviable reputation for reliability. And with the recent launch of the Daytona 600, Triumph's commitment to producing distinctive sports motorcycles of the highest calibre has never been greater.