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The 2005 Derbi Motorcycle Range

Derbi Atlantis Two Chic
Derbi Dirt Kid
Derbi Boulevard
Derbi Atlantis Electric
Derbi DRD
Derbi GP1
Derbi GPR
Derbi GPR 125 Nude
Derbi Mulhacen
Derbi Senda 125 4T
Derbi E-Treme and X-Race
Derbi Quads

1922 - DERBI was founded by Simeon Rabasa Singla as a bicycle repair shop in 1922. The shop soon expanded and Mr. Rabasa had to buy new bays to cover the production of bicycles.

1949 - After the 2nd World War, DERBI begins mass production of the first moped, the DERBI SRS. The SRS was the first moped built entirely by RABASA DERBI. The name comes from the initials of Simeón Rabasa Singla.

1957 - DERBI launches the motorcycles with the biggest cylinder capacity, the two-cylinder 350 cc and 16 HP mass-produced by DERBI. Production rises to 4,200 units and the number of employees to 280.

1965 - The new Spanish legislation on mopeds comes into force, stipulating collapsible pedals and a maximum speed on flat land not exceeding 40 Km/h In the course of this year the Antorcha 49 was born.

1977 - The sector undergoes a period of crisis. Bultaco, Mototrans and OSSA disappear from the market. Suzuki takes over Abelló, Honda takes over Montesa and Yamaha takes over Sanglas.DERBI manages to survive.

1982 - The new DERBI engine for mass-produced models is produced, with a new cylinder covering 50 to 80 cc. It is also redesigned to have 4, 5 or 6 speeds depending on the legislation in each country. SCOOT, the new scooter, is presented at the Paris Exhibition Hall in September, since legislation in France does not rule that mopeds must have pedals.

1992 - Launch of the scooter Vamos. DERBI begins restructuring in anticipation of the year 2000.

1997 - DERBI makes major investment in the scooter market. DERBI takes on a thorough renovation of the range introducing a new generation of models: Hunter.

1999 - DERBI consolidates its position in the scooter market with the introduction of the Atlantis, a city bike which is easy to manage and is available at a very competitive price.

2000 - DERBI introduces the new Senda R and the new Supermotard. They represent a complete revolution of motorcycles with gears since they incorporate a perimeter frame like that of GP bikes which is unique in the sector.

2001 - With the new millennium, DERBI boosts its sport models range: - In July Derbi becomes part of Piaggio Group. This opens new scenarios for Derbi's strategies in the twentieth century.

2002 - DERBI launches the first Moto scooter with a 125 and 150 cc. engine. The Boulevard, an urban bike, is aimed at covering the demand for urban mobility.

2003 - - DERBI present an improved version of the renewed Senda. DRD come up with a Supermotard version - the answer for the most demanding of clients. - The new image does not just cover the scooter range. To complete the total renovation of the Company, the Brand Image is also refreshed - including the Logo. - Derbi introduces the New Black Edition, a limited series which represents a new era for the future of the company. It is an evolution of the top selling Senda, which has been given a youthful, racing look.

MARKET OBJECTIVES

Passion for bikes begins with Derbi

Since its investment in the Piaggio Group in 2001, DERBI has begun to write a new chapter in its long history. After an initial research period, the Spanish firm began to re-establish its role as the leading European brand in the youth market in 2002.

Above all, this meant constructing and reinforcing its current leadership in the 50cc motorcycle market, converting itself, within the Piaggio Group, into a brand capable of attracting future motorists to the world of bikes and sporty scooters. Today, DERBI is a modern factory which produces almost 50,000 units a year, the majority of which enter the 50cc market and are targeted at young buyers.

The future for DERBI lies in continually strengthening its role in the development of distinguished products, characterised by innovation, technology and design, and placing itself at the top of every category. The medium term objective is for DERBI to grow, constructing modern vehicles with good performance and high quality. Above all, the goal is to create dreams which can fulfil youngsters' wildest fantasies, giving them the opportunity to discover the pleasure and passion of being a motorcyclist.

NEW CORPORATE IMAGE

Tradition and modernism united in red

In 2003 Derbi has decided to renew its corporate image, with the objective of further underlining the period of great innovation which is sweeping through the Spanish factory.

The NEW LOGOTYPE represents the synthesis of this work and is in harmony with the youthful, sporty image of DERBI's current best sellers, making it one of the most recognisable brands to young Europeans.

The new logo does not represent a break from tradition, but is more an evolution of its predecessor. The objective was to go 'BACK TO THE FUTURE', bringing the logo up to date without losing its valuable tradition. The return to the colour red, which has been historically linked with Derbi thanks largely to the legendary 'RED BULLETS', which won 18 World titles, is the key characteristic. It is a logotype which, with its bold and well defined lines, aims to inspire an image of fashion and youth, whilst at the same time giving off an air of technological superiority with splashes of silver. The option of simply using the letter 'D', as can be seen on the BLACK EDITION and BLACK DEVIL, brings a range of aesthetic opportunities guaranteed to quickly establish a stronghold both in the marketplace and in the subconscious of all motorcycle aficionados.

DERBI AND RACING

The 'Red Bullets' have their own special place in history

For DERBI, racing is a long term and fixed strategical activity. To be amongst the elite represents sporting and technological acknowledgement, as well as the option of using parts and techniques developed on the racetrack. The image of the brand is strengthened through sport, enhancing its dynamic and victorious spirit, essential qualities within the world of motorcycles.

The 'Red Bullets' were a global success in the small cylinder categories for 40 years, collecting an incredible 81 Grand Prix victories in the 50, 80, 125 and 250cc classes, as well as 18 World titles. Ten individual crowns won by Angel Nieto (5), Jorge Martínez 'Aspar' (4) y Manuel 'Champi' Herreros (1) were added to by eight manufatcurers' titles, with two other legendary 500cc World Champions also having begun their careers with DERBI - the late Barry Sheene and, later, Alex Crivillé.

DERBI returned to the 125cc class of the MotoGP World Championship in 1999 after an eight year absence. Within five years the factory have picked up 11 victories and finished runner-up in the championship on two occasions with Japanese rider Youichi Ui. During this time, DERBI has also left their mark on the championship with a series of technical innovations, such as being the first to use double front brake discs, as well as a winning spirit exclusive to the great factories and earned over four decades of effort and, above all, passion for motorcycle racing.