2010 Ducati Motorcycles
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Turns to R&G Racing For Protection | 848
Challenge Race Report - Silverstone - Round 1
| Registration
for the Ducati Garage Contest 2010 is open | Ducati
launch the Monster 796 – The 'Urban Icon'
| Ducati
launches 2010 Model Range as Multistrada demonstrators
arrive at dealerships | Sign
Up Now For World Ducati Week 2010 | Monster
696 & Hypermotard 796 Now Available from £99
per month | Ducati
Roadshow 2010 | Dates
announced for 2010 Ducati track days | J
and L Motorcycles join the Ducati dealer network
| 2010
Ducati Riding Experience will have FMI recognition
| New
2010 models arrive at Ducati dealerships | Multistrada
tour continues as orders flood in | Ducati
Multistrada 1200 arrives with more 'strada' between
major services | London
Calling for 2010 Ducati Line-Up | Ducati
Reinforces Its Presence in the India Market |
New Ducati Multistrada
Takes To The Road | Ducati
Announce 0% APR Typical Promotion on Streetfighter
Range
Ducati Superbike
Ducati Streetfighter
Ducati Sport Classic
Ducati Hypermotard
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Hypermotard | Ducati
Hypermotard Story
Ducati Monster
Ducati
Monster
Ducati Multistrada
Ducati Announces the 2010 Model Range
In Milan
Finally unveiled, the world preview
of the new and earerly anticipated Multistrada 1200.
Also new for 2010: New“Corse” livery for
the 1198, two new Hypermotard 1000EVO models and technical
advances in the Monster family
As is tradition prior to the opening
of the EICMA show, Ducati has officially revealed
the 2010 Model line-up.
Dream bikes, the fruit of Italian ingenuity and creativity,
and destined to become new points of reference on
the international market, are ready to take the spotlight
at EICMA 2009, the 67th edition of the International
Motorcycle Exhibition, taking place at the Fiera Internazionale
di Milano in Rho, from 10 - 15 November.
Before the unveiling of the 2010 line-up, the new
Ducati Corse logo was presented to the international
press, an evolution of the historic brand in the form
of a new graphic, following on from the launch of
the new Ducati logo at last year’s EICMA show.
A press conference, eagerly anticipated and rich
in content, took place immediately prior to the official
opening of the trade show. Gabriele Del Torchio, President
of Ducati Motor Holding, met with representatives
of the international media to present the company’s
recent sporting and commercial results, confirming
the Italian manufacturer’s strength and performance,
despite the difficulties that the sector is currently
experiencing.
“In 2009 Ducati has faced a year of important
challenges but also one of important opportunities,”
stated Gabriele Del Torchio, President of Ducati,
during the conference. “The challenges arrive
from a market that has entered a significant worldwide
slump and where the segment in which we operate could
have dropped by 35% by the end of this year. In this
scenario Ducati knew how best to react, so much so
that our shares have continuously grown and in 2009
we will register a record share of 7.2% on a worldwide
level. This result was achieved by sticking strictly
to the objectives we had set ourselves, in relation
to the company’s three fundamental pillars.
Firstly, product, with the 2010 innovations the clearest
demonstration of how we have followed an intelligent
plan for continuous renewal. Then the distribution
network, constantly renewed and reinforced to improve
and expand the service. Thanks also to the recent
opening of stores in Shanghai, Mexico City and in
Vietnam, Ducati today distributes in 80 countries
of the world. Last but not least, the brand. We continue
to work on the recognition of our brand name, and
above all, on the role that Ducati has as an ambassador
of Italian style across the world, a factor that is
of fundamental value to us.”
Claudio Domenicali, General Director of Ducati Motor
Holding, then presented the many new bikes lining-up
in Ducati’s 2010 Model Year.
“We are present at EICMA with a series of important
innovations, in accordance with our strategic industrial
plan,” declared Claudio Domenicali, Ducati’s
General Director, while presenting the 2010 Model
Year. “The new Multistrada 1200 provides Ducati
with an important opportunity to penetrate what is,
for us, a completely new market segment, with a totally
innovative concept, in terms of performance, usability
and technological content. Four bikes in one, with
four different riding modes, traction control and
electronic suspension but, most importantly, a true
Ducati, in its style, design and advanced technology,
derived directly from Ducati’s racing experience
on tracks across the world. The Hypermotard 796 e
1100 evo, the new “Corse” liveries for
the 1198 S and 1198 R, as well as countless technical
and style updates, complete the 2010 line-up of which
we are so proud.”
The undeniable star is the eagerly awaited Ducati
Multistrada 1200, already in the running to take the
prize for “best bike in show.”
Faithful to the original intuition, which combined
sport bike technology with comfort and versatility,
Ducati now extends the concept further with a brand
new Multistrada 1200 designed to satisfy the demands
of all motorcyclists.
Ducati have designed a motorcycle to tackle all kinds
of journey and road surface using technology derived
from the Bologna made race bikes in MotoGP and World
Superbike.
A bike with no limits, that can transform itself
to suit the rider’s demands, from a supersport
to a tourer for long journeys with a passenger and
luggage, to an everyday bike which can breeze through
the daily commute and also tackle off-road routes
with the agility of an enduro; in other words, four
bikes in one!
Ducati have once again pushed the limits of motorcycle
design by adding Italian innovation to the elegance,
style and technology which characterise the motorcycles
that leave the Bologna factory.
All it needed was a heart, the perfect engine to
fulfill the potential of this new design. The obvious
starting point was the World Championship-winning
engine, the Testastretta, used on the Superbike 1198.
Engineers in Bologna have succeeded in harnessing
the immense power of this engine, making it smooth
and adaptable to any situation. The new Testastretta
11° engine is thus born, and represents a milestone
in combining performance with usability.
2010 Special Editions celebrate the historic Ducati
Corse logo change and two world titles in Superbike
and Superstock. The 1198 S Corse Special Edition and
1198 R Corse Special Edition, both equipped with factory
team-style aluminium fuel tanks, Ducati Traction Control
and a special celebratory Ducati Corse livery, now
complement the lightweight and agile 848 now in Dark
colour scheme, the awesomely powerful 1198, and the
high-spec 1198 S to complete the 2010 Superbike model
line-up.
There are more exciting new products in the Ducati
Hypermotard range that now becomes a fully-fledged
family of bikes in 2010. No longer just one, but three
versions, designed to suit different needs, but each
with the same specific objective: to provide excitement
and fun. So here is the new, agile Hypermotard 796,
which joins the new and even more powerful Hypermotard
1100EVO as well as the extreme version, the as yet
unseen Hypermotard 1100 EVO SP.
Hot on the heels of its early model year 2010 launch
in October, the lightweight 796 is now joined by an
evolution of the 1100 model that rolls out at an incredible
7kg (15.5lb) lighter and 5hp more powerful than the
original.
And if further weight reduction and more punch wasn't
already enough on a bike that was built to thrill,
the Hypermotard 1100EVO SP pushes the limits even
further with a model intended to perform on the track
as well as the street.
The exciting introduction to the Monster family for
2010 are the ABS equipped versions of the 696 and
1100 (basic and S), the first time that Ducati has
ever equipped the Monster family with a safety-enhancing
anti-lock braking system.
Other 2010 introductions to the Monster family include
new exhaust guards, which feature a longer shape and
provide improved heat protection.
Brand new crankcases for the 696, which are an impressive
1.2kg (2.6lb) lighter and, furthermore, the user-friendliness
of the controls has been improved with 4-point adjustable
clutch and brake levers to suit all hand sizes.
In addition, Ducati presents many new accessories,
special components and a new collection of Ducati
clothing.
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